Gurjinder Singh
Founder - RelevanceThroughDesign
Award-Winning Strategic Service Designer | Design-Led Business Transformation Expert | Design-Led B2B Enterprise Digital Solution Sales Leader.
With over 32 years of experience in B2B Design-led Enterprise Digital Solutions Sales, Strategic Service Design, and Business Transformation, I’ve had the privilege of working with some of the world's leading organizations, including IBM, SAP, Designit (a Wipro Company), Blackstone Portfolio Company R Systems, Bristlecone (Mahindra Group Company) and others. Successfully designed solutions utilizing platforms such as SAP-ERP/HANA, SCM, IoT, AI, AR/VR, RPA & others.
As an award-winning Strategic Service Designer, my expertise lies in integrating Sales, Technology, and Design to craft transformative solutions that enhance customer experiences, unlock business value, and accelerate growth.
From facilitating high-impact workshops to designing end-to-end customer experience strategies, my work and my journey has taken me across 20+ countries, working in cross-cultural, diverse business environments, enabling me to understand the complex interplay between customer experience (CX), business outcomes, and technology-driven innovation.
Professional Certifications & Academic Background
I believe in the power of continuous learning, which is why I have earned 27 professional certifications.
The Power of Strategic Design-led Workshops: Where Transformation Happens
One of the most defining aspects of my career has been my extensive global experience in facilitating large-scale Strategic Design-led Workshops, Design-Led Sales Transformation Workshops & Business Model Innovation Workshops.
Why RelevanceThroughDesign?
In my journey, I recognized a common and critical challenge faced by organizations across industries staying relevant in an evolving market. Digital investments often fail to yield optimal ROI due to misaligned strategies, fragmented customer experiences, and a lack of design-led sales expertise. This realization led me to establish RelevanceThroughDesign.
A Journey from "Am I Relevant?" to "I Am Relevant."
I believe that the true north for any business is Relevance staying meaningful, valuable, and impactful in the eyes of customers. My mission is to empower businesses to stay relevant, not just for today but for the future through my Strategic Design-Led Workshops and beyond.
And that’s what Relevance Through Design is all about guiding businesses from ‘Am I Relevant?’ to ‘I Am Relevant.’
Let’s Design Your Business Relevance Together through my Strategic Design-led Workshops.
