Disclaimer: These are sample client use cases created for illustrative purposes only. They are not based on actual client implementations. They are designed to demonstrate how the RelevanceThroughDesign (RTD) Framework through Strategic Design-Led Workshops can be applied across industries. All outcomes listed are hypothetical and represent potential value that may be unlocked through strategic design-led workshops. Use cases do not imply past, present, or future engagements with any specific organization.
The content is solely for educational, illustrative purposes.
Symptoms:
Disjointed digital systems, underused platforms, siloed teams, unclear ownership.
Problem Statement:
Organizations often invest heavily in digital tools without aligning them to business goals, leading to digital clutter, low adoption, and poor ROI.
Impacted Personas:
RTD-Led Solution (can be applied):
A Strategic Design-Led Workshop using the RTD Framework can be applied to declutter the digital environment, eliminate non-value-adding platforms, and redesign processes that link technology to real business KPIs.
Workshop Highlights:
Sample Outcomes:
Symptoms:
Long sales cycles, disengaged buyers, value articulation gap, product-push mindset.
Problem Statement:
Many B2B enterprise sales teams fail to connect solution capabilities with customer-specific business outcomes, eroding trust and losing high-value deals.
Impacted Personas:
RTD-Led Solution (can be applied):
A RelevanceThroughDesign-led Sales Transformation Workshop can be applied to redesign sales narratives, co-create value stories with customers, and build customer journey-aligned sales playbooks.
Workshop Highlights:
Sample Outcomes:
Symptoms:
Inconsistent value stories, lack of process visibility, operational opacity.
Problem Statement:
Companies moving toward IPO often lack clarity in articulating how their operations create shareholder value and manage scale and risk.
Impacted Personas:
RTD-Led Solution (can be applied):
An RTD Workshop can be applied to reframe value creation narratives, co-design investor-ready operating models, and develop future-ready transformation roadmaps.
Workshop Highlights:
Sample Outcomes:
Symptoms:
AI seen as hype, lack of use-case clarity, resistance from business teams.
Problem Statement:
Without a business-aligned approach, AI implementation often fails due to misalignment with real customer and employee pain points.
Impacted Personas:
RTD-Led Solution (can be applied):
A design-led RTD workshop can be applied to co-create high-impact AI use cases, map user journeys, and align AI adoption to measurable KPIs.
Workshop Highlights:
Sample Outcomes:
Symptoms:
Migration delays, cost overruns, lack of stakeholder buy-in.
Problem Statement:
Cloud migration initiatives often lack a user-first lens, leading to rework, security concerns, and poor adoption post-migration.
Impacted Personas:
RTD-Led Solution (can be applied):
A Strategic Design-Led Cloud Readiness Workshop using the RTD Framework can be applied to prioritize migrations, align use cases, and identify risks across people, process, and tech.
Workshop Highlights:
Sample Outcomes:
Symptoms:
Operational inefficiencies, unclear digital strategy, stagnant revenue post-acquisition.
Problem Statement:
Many PE portfolio companies struggle to scale post-acquisition due to legacy operations, culture gaps, and lack of design-led innovation.
Impacted Personas:
RTD-Led Solution (can be applied):
A Strategic RTD Workshop can be applied to create an enterprise value creation blueprint, identify design-thinking-driven growth levers, and ensure transformation readiness.
Workshop Highlights:
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Symptoms:
Siloed initiatives, tech-led rather than business-led transformation, low engagement.
Problem Statement:
Organizations launching digital transformation often forget to involve business stakeholders early, leading to resistance and suboptimal ROI.
Impacted Personas:
RTD-Led Solution (can be applied):
A cross-functional RTD workshop can be applied to drive alignment between business, IT, and user needs, ensuring relevance and measurable outcomes.
Workshop Highlights:
Sample Outcomes:
Symptoms:
Perceived as cost centers, limited innovation output, high attrition of top talent.
Problem Statement:
GCCs struggle to move up the value chain due to lack of strategic alignment, innovation visibility, and design capabilities.
Impacted Personas:
RTD-Led Solution (can be applied):
The RTD framework can be applied to reposition the GCC as an innovation catalyst, develop strategic blueprints, and align talent capability with future business needs.
Workshop Highlights:
Sample Outcomes:
Symptoms:
Slow go-to-market cycles, outdated innovation process, reactive to market shifts.
Problem Statement:
Traditional FMCG models often struggle to keep up with D2C brands, personalized experiences, and channel fragmentation.
Impacted Personas:
RTD-Led Solution (can be applied):
A design-thinking-powered RTD workshop can be applied to redesign product development journeys, uncover consumer insights, and boost time-to-market with agile sprints.
Workshop Highlights:
Sample Outcomes:
Symptoms:
High churn, low Net Promoter Score (NPS), digital self-service failure.
Problem Statement:
Telcos often invest in digital tools without rethinking strategy design, leading to fragmented customer journeys and low satisfaction.
Impacted Personas:
RTD-Led Solution (can be applied):
An RTD-driven CX workshop can be applied to redesign end-to-end journeys, identify touchpoint friction, and create scalable CX governance models.
Workshop Highlights:
Sample Outcomes:
Problem Statement: FinTech firms growing rapidly often lack design governance and scalable service models, leading to regulatory risks and disjointed experiences.
Impacted Personas:
RTD-Led Solution (can be applied): A Strategic Design-Led Workshop can be applied to align growth goals with compliance, UX, and tech systems while ensuring human-centered financial services.
Workshop Highlights:
Sample Outcomes:
Problem Statement: AgriTech platforms often fail to meet the real-world workflows of farmers due to top-down tech-centric design.
Impacted Personas:
RTD-Led Solution (can be applied): An RTD workshop can be applied to co-design solutions with real users, localize service delivery, and build trust through empathetic design.
Workshop Highlights:
Sample Outcomes:
Problem Statement: Sustainability-focused startups struggle to communicate tangible business value to both B2B and B2C stakeholders.
Impacted Personas:
RTD-Led Solution (can be applied): An RTD strategy workshop can be applied to design transparent sustainability journeys, visualize impact metrics, and co-create ESG-aligned offerings.
Workshop Highlights:
Sample Outcomes:
Problem Statement: Mobility-as-a-Service (MaaS) providers face challenges adapting to rapidly evolving urban behaviors and expectations.
Impacted Personas:
RTD-Led Solution (can be applied): A design-led RTD approach can be applied to optimize user flows, localize operations, and map new behaviors to sustainable mobility choices.
Workshop Highlights:
Sample Outcomes:
Problem Statement: Smart Factory initiatives fail when automation is imposed without understanding floor realities or human interaction models.
Impacted Personas:
RTD-Led Solution (can be applied): An RTD-driven transformation workshop can be applied to co-create human-machine interaction blueprints and design inclusive automation experiences.
Workshop Highlights:
Sample Outcomes:
Problem Statement: The renewable energy sector often lacks consumer-aligned onboarding and service delivery models that simplify transition.
Impacted Personas:
RTD-Led Solution (can be applied): A design thinking-led RTD workshop can be applied to co-design onboarding journeys, simplify service delivery, and align incentives across stakeholders.
Workshop Highlights:
Sample Outcomes:
Problem Statement: Large IT services firms lose strategic deals when they fail to position themselves beyond delivery partners.
Impacted Personas:
RTD-Led Solution (can be applied): A Design-Led Sales Strategy Workshop can be applied using the RTD framework to reframe positioning, co-create buyer-aligned value, and redefine relevance.
Workshop Highlights:
Sample Outcomes:
Problem Statement: SaaS businesses scale rapidly but often fail to design for long-term user retention and renewal journeys.
Impacted Personas:
RTD-Led Solution (can be applied): A customer journey co-creation workshop can be applied to redesign onboarding, drive behavioral nudges, and link product usage to perceived business value.
Workshop Highlights:
Sample Outcomes:
Problem Statement: Financial services institutions often fail to integrate physical and digital touchpoints into seamless, personalized journeys.
Impacted Personas:
RTD-Led Solution (can be applied): An RTD-led CX transformation workshop can be applied to redesign hybrid journeys, reduce friction, and create customer-led service models.
Workshop Highlights:
Sample Outcomes:
Problem Statement: Telecom infra providers face scalability and service assurance issues due to lack of experience-led service design and siloed operations.
Impacted Personas:
RTD-Led Solution (can be applied): The RTD Framework can be applied to co-design resilient service operations, align partner journeys, and improve transparency with customers.
Workshop Highlights:
Sample Outcomes:
