Accelerate Growth with Strategic Sales Leadership — Without the Full-Time Overhead. Design-Led Strategic Sales Transformation Leadership on Demand

Fractional Sales Officer Model is Ideal if You !!

  • Need sales leadership but not yet full-time
  • Wanting to target Key, Large or Strategic Accounts and need a design-led strategy
  • Want to turnaround sales performance fast
  • Need to align product, marketing, and sales
  • Are expanding to new markets or customer segments
  • Want strategic leadership that integrates sales, design, and technology
  • Align Sales with Business Strategy
  • Build Repeatable, Predictable Revenue Models
  • Drive outcomes across pipeline, productivity, and CX impact
  • Coach, Hire, and Uplevel the Sales Org

The Gurjinder Edge: Design-Led B2B Enterprise Digital Solutions Sales Transformation

Gurjinder Singh brings over 32+ years of enterprise sales transformation leadership across IBM, SAP, Wipro (Designit), Bristlecone-Mahindra, Birlasoft-CK Birla, RSystems-Blackstone Company, NIIT, and multiple global consulting and digital organizations. His focus is to provide executive teams, investors, and boards with immediate access to strategic sales leadership focused on measurable growth, systemic clarity, and cross-functional commercial alignment.

His Fractional CSO model is underpinned by a deep fusion of:

  • Strategic Sales Design & UX/CX
  • Enterprise GTM Blueprinting
  • Design-Led Sales Growth Planning
  • Technology-Enabled Revenue Systems
  • Design Thinking & Strategic Blueprinting
  • B2B Enterprise Sales Competency
  • Global CXO Exposure
  • Transformation-Focused GTM Strategy
  • RTD & 6R Frameworks

Industries Served

BFSI | Manufacturing | Automobile | Healthcare | IT Consulting | Oil & Gas | Warehouse & Logistics | FMCG | Telecom and Others

Tech, Tools & Methodologies I Work With

SAP - ERP | Oracle - ERP | Microsoft -ERP | INFOR – ERP | AI/ML | RPA | UX | CX | UI | Service Design | Strategic Blueprinting | B2B Complex Sales | Agile | KPI Strategy | Digital Experience

Engagement Models / Operating Model

Model Format

Fractional CSO Leadership

Part-time (8–16 hrs/week)

90-Day GTM Turnaround

Fixed duration sprint

CXO Blueprinting Workshops

1–2 day engagements

PE/IPO Strategy Advisory

Strategic Retainer


LinkedIn Recommendations


Gurjinder comes across as a thorough professional with good business development acumen. He has a remarkable ability to lead the client conversations and manage senior stakeholder's. He is a good team player and often comes up with good innovative ideas & suggestions to deliver desired results. I wish him all the very best.

Gurjinder is one of the finest sales professional. I believe his leadership makes the difference, he is excellent people's man. His all win strategy helps him to optimize his teams capability and retain his customers for life.


I rarely come across real global sales talent who stand out like Gurjinder. I had the pleasure of collaborating with him on project opportunities. No matter how tense a customer meeting or complex solutions Gurjinder made sure everyone left with a smile and he with success. As a sales team member or a leader, Gurjinder earns my highest recommendation.” Gurjinder has the skills necessary for a wide array of potential sales enablement profiles. He is a “go-getter” in anything he does. His ability to read the customers mind, analyse the business circumstances and then position the most effective business benefits linked solution is simply outstanding.”

I rarely come across a sales leader who stand out like Gurjinder Singh. I had the pleasure of working as his team member at Bristlecone, collaborating on several sales deals, he knows how to bring the best out of his team members. A person who follows high degree of ethics and incredibly hard-working. Beyond that, he is an impressive problem solver, amazing presenter with strong sales acumen who is always able to address any complex issues with strategy and confidence. I can go on and on writing about my favorite "Sales Guru" but as a team member or a leader, GS earns my highest recommendation.


I have known GS for 10 years now. He is definitely a personality to reckon with. A true friend, trustworthy, a visionary, and true to his word!

Gurjinder is a hard working sales and business development executive whom I have observed open doors for opportunities at multiple clients. He is a focused individual with very good teaming capabilities which are very relevant for sales success. He will be an asset for any organisation especially for business development and sales enablement roles.


It was a privilege to work with GS. He has excellent command on ERP & Enterprise Readiness covering across multiple industries. He is strategic thinker and has ability to apply and drive industry standards in Enterprise. He is visonaire & great leader. It was nice working with you GS, All the best !!!

I got a chance to work with Gurjinder in a few pursuits. Gurjinder comes across as a humble, soft spoken and hard working professional. He is always curious and is willing to learn new things. I wish Gurjinder the very best in his career...


Gurjinder is a thorough professional , extremely bright and analytical. He is detail oriented and a customer's delight. Gurjinder helped us open some of the largest accounts in the region. His perseverance , dedication and hard work helped him to be successful. His biggest strength is his capability to understand the customer pain point and work in extremely complex environments to achieve the desired result. He is an asset to any organization .

To describe GS in one word "SALES GURU". He is a brother, mentor and a good friend to me. I had the privilege to work under his wings in the early years of my career and what i have learnt from him will always stay with me and has helped me. He is a Go Getter and is someone who leads by example. I have worked with him on several complex deals and with his help have always come out winning. I wish him all the best for his future endeavors.


G.S has a great combination of professionalism, passion & diligence. G.S has always been dedicated to exceed expectations by taking on impossible numbers & making sure that the team is always motivated in whatever circumstances prevailing at the time. Extremely articulate, he always speaks his mind bringing forth honesty from all involved .His most enduring quality is that he is extremely magnanimous where he always gives the team credit for achievements & takes on personal responsibility for failures .This quality brings the team together& stays together. An extremely humble human being open to new ideas & empowering his subordinates a freehand to create history but available 24* 7 is any of us need him to steer the course. What I admire most about him is his ability to always be balanced, fair in his judgment & focused at the task at hand. I was extremely fortunate to be part of his team learning from his commitment levels to always adding value to oneself along with exceeding professional commitments.

I know Gurjinder for long time, I alwasy found him energetic person with lots of positive attitude. As a Sales Person, He kwwps his eyes on target and work towards that. Avirag


I was blessed with an opportunity to recruit / hire and get introduced to Gurjinder as a Recruiter. Unlike any other Business Development guys, Gurjinder in process oriented, highly systematic, ethical and professional. He has a balanced head over his shoulders. Gurjinder is a quick decision maker and a proactive performer. Very vibrant team player. Had the talent to lead a team of professionals. He will not perform unless he is convinced about the activity. If he says ‘Yes’, be assured of his 100+% of involvement in the activity. He always excels in his activity and stays ahead of the benchmark. He loves to consult and open for opinion / suggestion. In a short span of time, he was awarded business visit to the US and he did well in that assignment. Of course that trip made him learn the corporate culture. During those days, we wanted him to be more matured and less sentimental. Hope by this time, he has learnt the lessons and prospering in his professionalism. I wish him, Aman, his wife and Gunraj, his son all the best in the World.

"Gurjinder" A person with "conviction", "honesty" and "leader- who can take any team in the stride of perfection. As a member of team I always founded myself encouraged, motivated and trained by him. To have a great leader with you gives you an oppourtunity to explore the path (right path), leading towards the goals. It is only through him that I got to learn immensely and I got to discover myself more aptly. He is a great mentor. In short "brilliant", "idealistic" and "the comfort zone" for all


A geat Manager, Mentor and a Motivator. These three words can say a lot about Gurjinder sir (that’s what we call him). But apart from this he is an amazing Business Development person whose client handling and market knowledge is simply commendable. He manages the team in a effective, assertive and professional way, which makes him the most wannable manager. For me it was a great learning experience under his guidance and will always look forward to work with him again I wish him all the best.

The person to have on your side when you have tough moments with a customer;his relationships skills are extraordinary. A warm and competent professional who can build strong relationships for his company.


Gurjinder or Guru as I call him is a man with bundle of energy. He is highly articulate, committed and a great example of sheer determination and hardwork. A person with high level of intergrity and a master of his subject. A go getter, fast learner and a good person to work with and full of fun and knows how to keep the work environment bubbling with energy. A good enterpreuner mind. Asset to any organisation. I wish him success in all his endeavours.

Gurjinder was new to our industry when he joined us, but I found his strength really was in his diverse experience, his ability to apply it & grow with it. From successfully providing back end support to Global marketing and sales team, to managing clients accounts/relationship & being part of our US sales and marketing team, he has always outperformed our expectations. Some of his other assets that we recognized which we feel would be of great importance to all sales and marketing teams were communication, team work, relationship, hard work, pleasant personality, hungry but humble, always ready for new challenges, trust, endless hard work and does not quit. He will be of a tremendous value to any Global Sales and Marketing Team.

Gurjinder is an extremely customer oriented person. His ability to connect with people and work at personal level is stupendous. He has in the past provided quality service to my organization and I wish him all success in his current endeavor in European market.


Don’t Wait for a Full-Time CSO. Drive Results Now.

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